PORTFOLIO + CASE STUDIES

Brands and Shopify websites we've built for retailers like you

Every project starts with strategy and ends with a brand, Shopify website, or Klaviyo email system that actually works to drives sales.

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WHERE STRATEGY MEETS STYLE

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Featured Clients & Projects

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The Cook's Nook

Branding, Shopify Website Design, Shopify POS Consulting, Email Marketing

VIEW THE CASE STUDY

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Unhinged Lifestyle Boutique

Branding, Shopify Website Design, Canva Design System

VIEW THE CASE STUDY

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Viska Candles

Branding, Shopify Website Design

VIEW THE CASE STUDY

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Baby & Me Maternity

Shopify Website Design, Klaviyo Email Marketing

VIEW THE CASE STUDY

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Central Illinois Candle Supply

Branding, Shopify Website Design, Klaviyo Email Marketing

VIEW THE CASE STUDY

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Brick + Ivy Market

Branding, Shopify Website Design, Klaviyo Email Marketing

VIEW THE CASE STUDY

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No templates. No cookie-cutter solutions.

Just strategy and design meant to tell a story & drive real results.

Behind every successful project is a strategic foundation that works.

These projects showcase what happens when you invest the future of your business growth. From boutiques to lifestyle brands to makers and creators, each project reflects a unique story brought to life through thoughtful branding, website design, and simple marketing strategies.

Additional Projects Launched

Love From Our Clients

"Her style was exactly what I was looking for!"

"When I looked at Cassidy's website and saw the designs she had done, her style looked like exactly what I was looking for.

She understood my vision and gave me exactly what I had in mind. My new branding designs are simple and exactly what I wanted. She was very clear about how she was doing things, her communication was great, and I love how organized she is. She even gave me helpful tips for using Canva, which was an added bonus.

She was so easy to work with and delivered everything in a great timeframe. I would definitely use her again!"

— CHRISTI TAYLOR, WILLOW & PINE BOUTIQUE

"She taught me the key skills to keep things running and growing"

"I desperately needed to switch website platforms. I was struggling with continuous issues and knew something had to change.

Cassidy helped me switch platforms, taught me key skills to keep things running, implemented helpful apps and add-ons, and assisted in long-term business decisions that affected my overall workflow.

Things are so much better now. The process from ordering to delivery is seamless, and the platform saves me so much time and headaches because it's so user-friendly. I see my business being more successful in the future because of the changes Cassidy helped me make. 10/10 recommend Simply Lynn's Creative!"

— NICOLE GORMAN, ABOVE ABLE

"Her problem-solving skills were great, and she really listened to my requests."

"Cassidy made everything easy. She walked me through the entire process, answered all of my questions, and helped me navigate areas of technology I didn't understand on my own.

Her problem-solving skills were great, and she really listened to my requests. I feel confident that if I ever run into issues, she's there to help or point me in the right direction."

— ANDREA HANA, SOCIETY FRANKLIN

"My new website has truly impacted my sales."

"I was scared about this new venture and had no idea where to start. From the moment I began working with Cassidy, she guided me through every step and made so many important suggestions along the way. My new website has truly elevated my business to the next level and positively impacted my sales. If you're unsure about how to start and feel like you don't know what you're doing, definitely hire Cassidy."

— ERIN MICHEL, BEAD BLOOM BOUTIQUE

"Cassidy has blown me away by her abilities to help my business grow."

"Cassidy has worked wonders on my website, helped with key business initiatives, and supported decisions I'm often left to make on my own.

She is organized, punctual, never late on deliverables, easy to communicate with, and incredibly reliable. As my business has grown, the work I've done with Cassidy has grown right alongside it.

She speaks the language of a business owner and has the right tools in her back pocket to help with almost everything I've come up against. She just "gets it"!"

— ASHLEY FATHERGILL, UPSIDE GOODS CO.

"She exceeded my expectations and I cant wait to continue to work with her in the future!”

"I was really nervous about designing my website because I had no idea how to do it or where to start. Then I got introduced to Cassidy and I was so impressed with how she took my idea and all my dreams about what I wanted my website to look like and turned them into a reality! She went above and beyond was always there to help and answer any questions no matter what they were! She exceeded my expectations and I cant wait to continue to work with her in the future!”

— DANIELLE AVILES, KINDRED ROSE BOUTIQUE

“I knew I wanted to work with Cassidy months before my project ever began."

"Her ability to showcase and fully represent a brand is so extraordinary, and my finished website truly proves that. Cassidy is a special spirit. She listens, asks intentional and very calculated questions, and then goes to work taking all things into consideration. Her input throughout my entire website project was invaluable and made me feel not only understood, but excited about the entire overhaul. I am so thankful for her time and talent, and highly recommend her!!”

— KATIE THACKER, KT PHOTOGRAPHY

More Work We Love

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Ready to build a brand that works as hard as you do?

Let's create an online presence that drives real results.