For boutiques and product-based brands ready for a brand identity that tells your story,
connects with your customers, and works everywhere you show up.
It's the reason a customer picks you over the shop next door, remembers your name after one visit, and comes back two weeks later to buy again.
Most retailers we work with have the same story. They started with a logo they liked, picked some colors that felt right, and moved on to the million other things on their plate. The brand worked well enough... until it didn't.
That's usually when the second-guessing starts. And it touches everything. Your website, your social media, your packaging, your signage in-store, your emails. When your brand foundation isn't solid, every single marketing decision feels harder than it should.
We get it. And we build the fix.
You have a logo, but that's it. No secondary marks, no patterns, no system to create brand recognition.
Your Instagram looks different from your website, which looks different from your in-store experience, which looks different from your emails
You grab a different Canva template every time you post, and your brand looks like a different business depending on the day.
You see other brands in your space with that effortless, polished look and wonder what they know that you don't
A strategic brand gives you more than a beautiful logo. It gives you a complete system, one that tells your story, speaks directly to your ideal customer, and works seamlessly across every touchpoint.
When your foundation is solid, creating content becomes rinse and repeat. That's the goal.
Every brand project starts with strategy. The question is how deep you want to go. Some brands need a full strategic foundation before a single design decision is made. Others have clarity on their positioning and are ready to bring it to life visually. And the smartest move? Getting both, because strategy and design are always stronger together.
For brands & retailers ready to grow with a complete visual identity
What's Included:
• Creative Direction & Mood Board
• Core values breakdown
• Ideal client/customer personas
• Positioning messaging statements (short and long form)
• Primary Logo Design
• Secondary Logo
• Submark/Badge Logo
• Custom Brand Patterns + Textures
• Custom Brand Illustrations + Icons
• Strategic Color Palette
• Typography Suite
• 2 Rounds of Revisions
• Complete Brand Style Guide
Timeline: 2-4 Weeks
Investment: $3,250
Add Brand Strategy: For brands & retailers who need messaging clarity before design.
Learn more about what's included in a brand strategy project here.
For brands & retailers with an existing primary logo that need the bring the rest of your brand to life.
What's Included:
• Creative Direction & Mood Board
• Primary logo provided by client to build out the following:
• 1 Secondary/Submark logo
• 1 Brand Pattern or Texture
• Typography Suite
• Color Palette
• 1 Round of Revisions
• Brand Style Sheet
Timeline: 1-2 Weeks
Investment: $1,500
Add Brand Strategy: For brands & retailers who need messaging clarity before design.
Learn more about what's included in a brand strategy project here.
Why Our Brand Strategy & Design Services Deliver More Than Just a Logo for Retailers
How to Use Brand Photography Strategically as a Retailer (Even When Inventory Changes Every Season)
Brand, Website, and Email: The 3 Key Foundations of a Strong eCommerce Marketing Strategy
We start by getting to know your business inside and out. Through a detailed questionnaire and strategy call, we map out your goals, your customers, your competition, and your vision. This is the research phase, and it's where we find the strategic insights that shape everything we create.
We take those insights and build your brand positioning, messaging, audience profiles, and strategic guidelines. You'll review everything and give us feedback to make sure we've nailed your vision before any design work begins.
Your brand comes to life. We start with mood boards and creative direction to get aligned on the visual feel, then build out your full brand system: logos, color palette, typography, patterns, and every element your brand needs. All of it rooted in the strategic work we've done together.
You receive your complete brand style guide, all the design files, and everything you need to start using your brand with confidence. We walk you through it all so nothing feels unclear.
Every brand we build starts with strategy and ends with a system you can actually use. Our clients walk away with more than pretty design files... they away with clarity, consistency, and the confidence to show up across every touchpoint.
"All I can say is 'wow'! Cassidy did a rebrand and completely new website for my boutique, and she truly exceeded my expectations. She understood my vision from day one and the whole process was seamless. She was so organized and everything was finished in a timely manner. I cannot recommend her enough!”
— SARAH GIBSON, LIZZY LOU BOUTIQUE
"She has worked wonders on my website, initiatives and oftentimes decisions that I’m left to make. She ‘gets it’ and speaks the language of a business owner with the correct tools in her back pocket to help with almost everything I’ve come up against since we’ve been working together. I cannot say enough good about her and the work she produces!”
— ASHLEY FATHERGILL, UPSIDE GOODS CO.
"Her ability to showcase and fully represent a brand is so extraordinary, and my finished website truly proves that. Cassidy is a special spirit. She listens, asks intentional and very calculated questions, and then goes to work taking all things into consideration. Her input throughout my entire website project was invaluable and made me feel not only understood, but excited about the entire overhaul. I am so thankful for her time and talent, and highly recommend her!!”
— KATIE THACKER, KT PHOTOGRAPHY
“You made everything SO easy to understand and the process was seamless from start to finish, walking me through all of my questions and answering them thoroughly. I feel confident knowing that you are here to help or point me in the right direction in the future!”
— ANDREA HANNA, SOCIETY
No matter what questions I had, you explained things SO well + helped me to think of things within my business I would’ve never thought about to improve my customer experience! SO thankful for your work!”
— KRISTINA PATE, STILL WATERS BOUTIQUE
I was struggling with a difficult website platform and ran into continuous issues with it. Simply Lynn's Creative helped me switch platforms, implement helpful apps and add-on's, and assisted me in making decisions that support the longevity of the business and seamless work flow for the future. I 10/10 recommend Simply Lynn's Creative!”
— NICOLE GORMAN, ABOVE ABLE
I was really nervous about designing my website because I had no idea how to do it or where to start. Then I got introduced to Cassidy and I was so impressed with how she took my idea and all my dreams about what I wanted my website to look like and turned them into a reality! She went above and beyond was always there to help and answer any questions no matter what they were! She exceeded my expectations and I cant wait to continue to work with her in the future!”
— DANIELLE AVILES, KINDRED ROSE BOUTIQUE
SL Creative was amazing to work with as I made the decision to pursue my private practice lactation business. Cassidy walked me through every step of the way and also provided feedback and suggestions through the entire process. She is efficient and helped keep me accountable to the tasks I needed to complete to help her complete my project. 100% recommend!!”
— STEPHANIE KAUFMAN, SHINE LACTATION & POSTPARTUM SUPPORT
I was excited to open my new business and wasn’t sure how to get a website going. Thanks to Cassidy I was given clear directions on what was needed from me to get her started. She brought my vision to life with a professional website. A ton better than I thought of. Highly recommend and will use in the future!”
— JULIE ECKERT, BOARDS BY JERSEY
I wanted a clean, organized, and beautiful website and I knew she'd be able to help me reach that goal. She was so helpful and responsive. The end result exceeded all my expectations. My website is beautiful, functional, and easy to use. I can't give Cassidy enough praise. She is wonderful and a pleasure to work with.” — Rachel McCardell, Blake Harper Candle Co.
— RACHEL MCCARDELL, BLAKE HARPER CANDLE CO.
We don't hand over your files and disappear. Every client gets lifetime support for brand questions, and when you're ready to take things further, we're here for that too. Basically, if it needs to be designed, we can bring it to life.
• Done for You Canva Design System
• Packaging design (product packaging, bags, stickers, hang tags)
• In-store signage
• Print + digital collateral
• Creative partnership retainer (ongoing design support with 2-3 day turnaround)
• Shopify Website Design
• Klaviyo Email Marketing
Every Brand Design project includes our three core strategic pieces (core values, ideal client personas, and positioning messaging) — so you're covered on the essentials. Brand Strategy is the add-on for retailers who want to go deeper into brand purpose, mission/vision, competitive analysis, and comprehensive messaging.
Brand Design takes 2-4 weeks. Brand Expansion takes 1-2 weeks. Brand Strategy takes 2 weeks (often runs concurrent with Brand Design). Timeline depends on your timely communication and feedback.
If you have a primary logo you love, Brand Expansion is likely the right fit. To skip Brand Expansion and move straight into website design, you'll need to provide: a submark/favicon logo, color palette, typography suite, and (ideally) a brand texture or pattern. If you don't have these elements, we'll need to build them out through Brand Expansion to ensure your website has the visual consistency and recognition it needs.
Yes. If you have colors, fonts, or other elements you're attached to, we'll decide whether they're working strategically and either build around them or suggest refinements to make them more effective.
Your logo is one piece. Your brand is the complete system: strategy, messaging, visual identity, voice, and personality that creates a cohesive experience for your customers at every touchpoint. A logo is a mark. A brand is an experience.
Yes! You receive all final files in multiple formats (PNG, JPG, SVG, PDF) optimized for both print and digital. Plus your brand style guide shows you exactly how to use everything, so you're never guessing.
Yes! Packaging design is available as an add-on. Product packaging, shopping bags, tissue paper, stickers, hang tags, you name it.
You get lifetime support for questions about how to use your brand. If you need hands-on design help (templates, marketing materials, signage), we can discuss add-on services or our creative partnership retainer.
Brand Design is our complete brand identity project — logos, patterns, illustrations, full style guide, everything from scratch. Brand Expansion is for retailers who already have a primary logo and need the supporting elements built around it (submark, colors, typography, pattern) with a 1-page style sheet.
Stop guessing and start showing up with a strategic brand that drives recognition, loyalty, and sales.
