Shopify website's that are strategy-driven, conversion-focused, and built so you can actually manage it yourself.
Your website is the first impression most of your customers will ever have of your brand. It's also your hardest-working employee. It runs 24/7, never takes a sick day, and either makes you money while you’re doing other things or quietly costs you sales you'll never know about.
Most boutique websites are doing the second one.
It's not because the products aren't good. They are. It's not because the photos are bad. They're usually great. It's because the website wasn't built to actually sell. There's no strategy behind the layout, the copy, or the customer journey. So traffic comes in, browses around, and leaves without buying.
A website built by someone who actually knows retail, buyer psychology, and what works is different.
Your homepage doesn't actually lead the customer through the buying journey. There's too much friction in the buying experience.
Your shopping menus and collection pages are a mess. Products are out of order, things are categorized incorrectly, and there's no way to filter what a customer is actually looking for.
Your product pages are missing the details customers need to confidently click "buy." You've got 14 different apps installed, half of them doing things you don't understand, and your website speed is suffering for it.
Your in-store experience is gorgeous and intentional. Your website? It's the opposite. You've been meaning to invest in your Shopify website for years, but the thought of starting feels overwhelming, so you just... don't.
When your website is built with strategy, designed for conversion, and structured around how customers actually shop, everything begins to fall into place online.
Your in-store and online experiences finally feel like the same brand. Because they are.
Whether you need the foundation of your Shopify website + ecosystem built quickly or a fully customized Shopify website with every bell and whistle your business needs, we are here to meet you where you're at and help you achieve your goals.
Both packages are built on the same principles: strategy first, conversion always, and a website you can actually manage when we're done.
A strong, strategic foundation for your Shopify website built on a quicker timeline.
What's Included:
Timeline: 2-3 Weeks
Investment: $3,450
A strategy-driven Shopify website with more pages, more support, more room to grow.
What's Included:
Timeline: 3-6 Weeks
Investment: $5,750
We start by getting to know your business inside and out. Through a detailed strategy session, we dig into your goals, your customers, your products, and your current setup. This is where we identify what's working, what's not, and what your new website needs to do for you.
We map out your website structure, customer journey, and conversion strategy. Every page has a purpose, every section has a job to do, and every CTA has a reason for being where it is. This is the strategic foundation that drives every design and development decision that follows.
The fun part where your website comes to life. We design and build every page, write the copy, optimize the backend, and customize the theme strategically. You'll see progress along the way and have opportunities to give feedback before anything is finalized.
Launch day! We handle the technical side of going live and walk you through how to manage your new website. You'll get access to your client resource library and post-launch support to make sure everything is running smoothly.
Shopify is the best platform for boutique and product-based businesses. I'm not biased about it (okay, maybe a little). I just know what it can do for your business when it's set up right.
It's the platform I've used for years, the platform our clients run successful stores on, and the platform I've personally built and scaled my family's 4,500+ square foot retail store, The Cook's Nook, on from both the POS and eCommerce side of the business. I know what works, what's worth your money, and what's actually going to make a difference in your business.
"All I can say is 'wow'! Cassidy did a rebrand and completely new website for my boutique, and she truly exceeded my expectations. She understood my vision from day one and the whole process was seamless. She was so organized and everything was finished in a timely manner. I cannot recommend her enough!”
— SARAH GIBSON, LIZZY LOU BOUTIQUE
"She has worked wonders on my website, initiatives and oftentimes decisions that I’m left to make. She ‘gets it’ and speaks the language of a business owner with the correct tools in her back pocket to help with almost everything I’ve come up against since we’ve been working together. I cannot say enough good about her and the work she produces!”
— ASHLEY FATHERGILL, UPSIDE GOODS CO.
"Her ability to showcase and fully represent a brand is so extraordinary, and my finished website truly proves that. Cassidy is a special spirit. She listens, asks intentional and very calculated questions, and then goes to work taking all things into consideration. Her input throughout my entire website project was invaluable and made me feel not only understood, but excited about the entire overhaul. I am so thankful for her time and talent, and highly recommend her!!”
— KATIE THACKER, KT PHOTOGRAPHY
“You made everything SO easy to understand and the process was seamless from start to finish, walking me through all of my questions and answering them thoroughly. I feel confident knowing that you are here to help or point me in the right direction in the future!”
— ANDREA HANNA, SOCIETY
No matter what questions I had, you explained things SO well + helped me to think of things within my business I would’ve never thought about to improve my customer experience! SO thankful for your work!”
— KRISTINA PATE, STILL WATERS BOUTIQUE
I was struggling with a difficult website platform and ran into continuous issues with it. Simply Lynn's Creative helped me switch platforms, implement helpful apps and add-on's, and assisted me in making decisions that support the longevity of the business and seamless work flow for the future. I 10/10 recommend Simply Lynn's Creative!”
— NICOLE GORMAN, ABOVE ABLE
I was really nervous about designing my website because I had no idea how to do it or where to start. Then I got introduced to Cassidy and I was so impressed with how she took my idea and all my dreams about what I wanted my website to look like and turned them into a reality! She went above and beyond was always there to help and answer any questions no matter what they were! She exceeded my expectations and I cant wait to continue to work with her in the future!”
— DANIELLE AVILES, KINDRED ROSE BOUTIQUE
SL Creative was amazing to work with as I made the decision to pursue my private practice lactation business. Cassidy walked me through every step of the way and also provided feedback and suggestions through the entire process. She is efficient and helped keep me accountable to the tasks I needed to complete to help her complete my project. 100% recommend!!”
— STEPHANIE KAUFMAN, SHINE LACTATION & POSTPARTUM SUPPORT
I was excited to open my new business and wasn’t sure how to get a website going. Thanks to Cassidy I was given clear directions on what was needed from me to get her started. She brought my vision to life with a professional website. A ton better than I thought of. Highly recommend and will use in the future!”
— JULIE ECKERT, BOARDS BY JERSEY
I wanted a clean, organized, and beautiful website and I knew she'd be able to help me reach that goal. She was so helpful and responsive. The end result exceeded all my expectations. My website is beautiful, functional, and easy to use. I can't give Cassidy enough praise. She is wonderful and a pleasure to work with.” — Rachel McCardell, Blake Harper Candle Co.
— RACHEL MCCARDELL, BLAKE HARPER CANDLE CO.
We don't hand over your files and disappear. As a client, you get access to support, training, and a partnership that grows with your business. When you're ready for more (or just need backup), we're here for that too!
• Website maintenance retainer (monthly or quarterly support and updates)
• New app integration setup
• Additional website pages brought to life
• Creative partnership retainer (ongoing design support with 2-3 day turnaround)
• Canva Email, Web, or Social Templates
• Klaviyo Email Marketing
It depends on the complexity of your business and your budget. The Core project is perfect for retailers who need a strong, strategic foundation quickly and with a smaller investment. It includes everything you need to start take your online presence to the next season of growth. The Signature project is for retailers who want more details customized, need additional pages, more app integrations, and more tailored ongoing support. If you're not sure which one is right for you, we'll figure it out together on a discovery call.
Hot take: a premium Shopify theme with strategic, intentional customization will outperform a fully custom build that you're fully reliant on a developer for future updates every single time. Custom builds are expensive, take longer, and often leave you with a site that breaks every time Shopify pushes an update. A strong theme is built and maintained by experts, optimized for performance, and easier for you to manage long-term. We're not against custom when it's needed. We're against custom when it's not. There's a big difference.
The Core Shopify Website Project is built in 2-4 week timeline, with most projects being fully wrapped by the end of week 2.
The Signature Shopify Website Project takes 4-6 weeks depending on scope. Timelines depend on your communication and feedback during the project, but we keep things moving and stay organized at every step.
Yes! That's one of our biggest priorities. Every site we build is set up so you can manage it yourself. Add products, swap out homepage banners, update sales, edit copy, all of it. Our Client Success Library is packed full of tutorials and walkthroughs on Shopify, lifecycle marketing, launch strategies & ideas, retail marketing tips, and much more. We want you to feel capable and confident, not stuck emailing us every time you want to make a small change.
Fewer than you think. Most Shopify websites are running 10+ apps that are slowing down their site, costing them money, and solving problems that shouldn't exist in the first place. We help you identify which apps you actually need based on your specific business and remove the ones that are doing more harm than good.
Yes! In fact, this is one of my favorite things to work with our clients through. I personally implemented and full manage the Shopify POS system at my family's retail store, The Cook's Nook, a 4,500+ square foot kitchen store with more complex inventory needs, so I really do know the platform from the inside out. If you have a brick-and-mortar component, we build your site with POS integration in mind so your online and in-person inventory, customers, sales, and in-store processes flow together seamlessly.
Absolutely. Most of the brands we work with come to us with an existing Shopify site that isn't performing the way it should. We can refresh, redesign, or rebuild your current site depending on what it needs. If you're not sure where to start, our Ultimate Shopify Website Audit is a great first step or reach out to schedule a discovery call!
The Core project includes 1 week of post-launch support for any questions, tweaks, or training you need after going live. The Signature project includes a full 30 days of support.
We're always here for any questions, but after the support window ends, you can expect to hear back from us on any support questions/needs within 2-4 business days vs the next day support you have priority on throughout your support window. We offer ongoing maintenance retainers and creative partnerships if you want continued help.
Yes! Scroll up to the portfolio section, or check out our full portfolio page.
We're still here. Many of our clients come back for refreshes, seasonal updates, new feature builds, or just a strategy session when they're ready to scale. Once you're a Simply Lynn's Creative client, you have access to our full menu of ongoing services whenever you need them.
A strategic Shopify website that converts browsers into buyers, runs without your constant attention, and grows with your business is one discovery call away.
