where strategy meets style
OUR CLIENTS HAVE SEEN THE RESULTS.
Shopify eCommerce + POS
For brands whose websites currently lack strategy and sales
Klaviyo + Canva
For brands ready to stop chasing customers + let email do the work
I believe in building brands and websites that will stand the test of time.
My not-so-secret advantage? I'm not just a designer who happens to work with retailers. I AM a retailer. I grew up in my family’s retail kitchen store and later helped transform it with the same mix of branding + web design, and simple marketing strategies I use with my clients today.
Now, I help brands + retailers like you build brands and websites that aren’t just pretty — they’re actually converting + driving sales. I bring the strategy, the design, and the real-life retail know-how to help you grow online and in-store, sustainably.
Start growing your brand with strategies + templates you can easily implement today.
Browse templates, kits, and trainings designed to help you get more done — without the overwhelm.
"All I can say is 'wow'! Cassidy did a rebrand and completely new website for my boutique, and she truly exceeded my expectations. She understood my vision from day one and the whole process was seamless. She was so organized and everything was finished in a timely manner. I cannot recommend her enough!”
— SARAH GIBSON, LIZZY LOU BOUTIQUE
"She has worked wonders on my website, initiatives and oftentimes decisions that I’m left to make. She ‘gets it’ and speaks the language of a business owner with the correct tools in her back pocket to help with almost everything I’ve come up against since we’ve been working together. I cannot say enough good about her and the work she produces!”
— ASHLEY FATHERGILL, UPSIDE GOODS CO.
"Her ability to showcase and fully represent a brand is so extraordinary, and my finished website truly proves that. Cassidy is a special spirit. She listens, asks intentional and very calculated questions, and then goes to work taking all things into consideration. Her input throughout my entire website project was invaluable and made me feel not only understood, but excited about the entire overhaul. I am so thankful for her time and talent, and highly recommend her!!”
— KATIE THACKER, KT PHOTOGRAPHY
“You made everything SO easy to understand and the process was seamless from start to finish, walking me through all of my questions and answering them thoroughly. I feel confident knowing that you are here to help or point me in the right direction in the future!”
— ANDREA HANNA, SOCIETY
No matter what questions I had, you explained things SO well + helped me to think of things within my business I would’ve never thought about to improve my customer experience! SO thankful for your work!”
— KRISTINA PATE, STILL WATERS BOUTIQUE
I was struggling with a difficult website platform and ran into continuous issues with it. Simply Lynn's Creative helped me switch platforms, implement helpful apps and add-on's, and assisted me in making decisions that support the longevity of the business and seamless work flow for the future. I 10/10 recommend Simply Lynn's Creative!”
— NICOLE GORMAN, ABOVE ABLE
I was really nervous about designing my website because I had no idea how to do it or where to start. Then I got introduced to Cassidy and I was so impressed with how she took my idea and all my dreams about what I wanted my website to look like and turned them into a reality! She went above and beyond was always there to help and answer any questions no matter what they were! She exceeded my expectations and I cant wait to continue to work with her in the future!”
— DANIELLE AVILES, KINDRED ROSE BOUTIQUE
SL Creative was amazing to work with as I made the decision to pursue my private practice lactation business. Cassidy walked me through every step of the way and also provided feedback and suggestions through the entire process. She is efficient and helped keep me accountable to the tasks I needed to complete to help her complete my project. 100% recommend!!”
— STEPHANIE KAUFMAN, SHINE LACTATION & POSTPARTUM SUPPORT
I was excited to open my new business and wasn’t sure how to get a website going. Thanks to Cassidy I was given clear directions on what was needed from me to get her started. She brought my vision to life with a professional website. A ton better than I thought of. Highly recommend and will use in the future!”
— JULIE ECKERT, BOARDS BY JERSEY
I wanted a clean, organized, and beautiful website and I knew she'd be able to help me reach that goal. She was so helpful and responsive. The end result exceeded all my expectations. My website is beautiful, functional, and easy to use. I can't give Cassidy enough praise. She is wonderful and a pleasure to work with.”
— RACHEL MCCARDELL, BLAKE HARPER CANDLE CO.
→ Retailer-first perspective. I’ve lived this life. I understand how branding & website, marketing, and customer experience intersect.
→ Not an agency. Not a template. You get the expert (me!) every step of the way.
→ Real results. 225+ of clients served since 2018 — with real growth, not just pretty designs.
→ Everything works together. Branding. Website. Marketing. They’re stronger together — and I help you build all three.
How to Use Brand Photography Strategically as a Retailer (Even When Inventory Changes Every Season) As a retail brand, one of your most treasured assets are PHOTOS! Compared to service...
The Benefits of an eCommerce Website for Brick and Mortar Retailers Many brick and mortar retailers think they don’t need a website since they don’t sell online or that the...
For most online retailers and small businesses, your website is often the most important point of contact between your business and potential customers. It's where first impressions are formed and...
Pulling back the curtain on business, retail, life, motherhood, and more... Like catching up with a friend over coffee.
Let's create an online presence that drives real results.
