The 4 Shopify Website Optimizations Every Boutique Owner Should Focus On First
Most boutique owners I talk to are being told to fix 50 different things on their Shopify site. The popup isn't converting, the About page needs a refresh, the footer...
where strategy meets style
Branding, Shopify Website Design, and Email Marketing for Brands & Retailers
225+ clients served since 2018.
We create brands and Shopify websites that increase your sales online.
OUR CLIENTS HAVE SEEN THE RESULTS.
What We Do For Brands + Retailers:
Website Design
Shopify eCommerce + POS
For brands whose websites currently lack strategy and sales
Email Marketing
Klaviyo + Canva
For brands ready to stop chasing customers + let email do the work
Hi, I'm cassidy -
Brand designer, Shopify & Klaviyo partner and retailer at heart.
Pretty isn't profitable unless it's also strategic.
I believe in building brands and websites that will stand the test of time.
My not-so-secret advantage? I'm not just a designer who happens to work with retailers. I AM a retailer. I grew up in my family’s retail kitchen store and later helped transform it with the same mix of branding + web design, and simple marketing strategies I use with my clients today.
Now, I help brands + retailers like you build brands and websites that aren’t just pretty — they’re actually converting + driving sales. I bring the strategy, the design, and the real-life retail know-how to help you grow online and in-store, sustainably.
Not ready for full-service? Start with a DIY-Friendly option!
Start growing your brand with strategies + templates you can easily implement today.
Browse templates, kits, and trainings designed to help you get more done — without the overwhelm.
"We just had our BEST month since opening our brick & mortar location in 2015!
"All I can say is 'wow'! Cassidy did a rebrand and completely new website for my boutique, and she truly exceeded my expectations. She understood my vision from day one and the whole process was seamless. She was so organized and everything was finished in a timely manner. I cannot recommend her enough!”
— SARAH GIBSON, LIZZY LOU BOUTIQUE
"Cassidy has blown me away by her abilities to help my business grow."
"She has worked wonders on my website, initiatives and oftentimes decisions that I’m left to make. She ‘gets it’ and speaks the language of a business owner with the correct tools in her back pocket to help with almost everything I’ve come up against since we’ve been working together. I cannot say enough good about her and the work she produces!”
— ASHLEY FATHERGILL, UPSIDE GOODS CO.
“I knew I wanted to work with Cassidy months before my project ever began."
"Her ability to showcase and fully represent a brand is so extraordinary, and my finished website truly proves that. Cassidy is a special spirit. She listens, asks intentional and very calculated questions, and then goes to work taking all things into consideration. Her input throughout my entire website project was invaluable and made me feel not only understood, but excited about the entire overhaul. I am so thankful for her time and talent, and highly recommend her!!”
— KATIE THACKER, KT PHOTOGRAPHY
"I feel confident knowing that you are here to help or point me in the right direction in the future!
“You made everything SO easy to understand and the process was seamless from start to finish, walking me through all of my questions and answering them thoroughly. I feel confident knowing that you are here to help or point me in the right direction in the future!”
— ANDREA HANNA, SOCIETY
"Before we even talked for the 1st time, I knew you'd bring everything I was envisioning to life!
No matter what questions I had, you explained things SO well + helped me to think of things within my business I would’ve never thought about to improve my customer experience! SO thankful for your work!”
— KRISTINA PATE, STILL WATERS BOUTIQUE
“Working with Simply Lynn's Creative took my business to the next level.
I was struggling with a difficult website platform and ran into continuous issues with it. Simply Lynn's Creative helped me switch platforms, implement helpful apps and add-on's, and assisted me in making decisions that support the longevity of the business and seamless work flow for the future. I 10/10 recommend Simply Lynn's Creative!”
— NICOLE GORMAN, ABOVE ABLE
"She exceeded my expectations and I cant wait to continue to work with her in the future!
I was really nervous about designing my website because I had no idea how to do it or where to start. Then I got introduced to Cassidy and I was so impressed with how she took my idea and all my dreams about what I wanted my website to look like and turned them into a reality! She went above and beyond was always there to help and answer any questions no matter what they were! She exceeded my expectations and I cant wait to continue to work with her in the future!”
— DANIELLE AVILES, KINDRED ROSE BOUTIQUE
"She is efficient and helped keep me accountable to the tasks I needed to complete to help her complete my project.
SL Creative was amazing to work with as I made the decision to pursue my private practice lactation business. Cassidy walked me through every step of the way and also provided feedback and suggestions through the entire process. She is efficient and helped keep me accountable to the tasks I needed to complete to help her complete my project. 100% recommend!!”
— STEPHANIE KAUFMAN, SHINE LACTATION & POSTPARTUM SUPPORT
"Thanks to Cassidy I was given clear directions on what was needed from me to get her started.
I was excited to open my new business and wasn’t sure how to get a website going. Thanks to Cassidy I was given clear directions on what was needed from me to get her started. She brought my vision to life with a professional website. A ton better than I thought of. Highly recommend and will use in the future!”
— JULIE ECKERT, BOARDS BY JERSEY
“I loved Cassidy's style and aesthetic!
I wanted a clean, organized, and beautiful website and I knew she'd be able to help me reach that goal. She was so helpful and responsive. The end result exceeded all my expectations. My website is beautiful, functional, and easy to use. I can't give Cassidy enough praise. She is wonderful and a pleasure to work with.”
— RACHEL MCCARDELL, BLAKE HARPER CANDLE CO.
Every brand story is different, but the results are the same: an online presence that actually drives sales.
Why Work Together?
→ Retailer-first perspective. I’ve lived this life. I understand how branding & website, marketing, and customer experience intersect.
→ Not an agency. Not a template. You get the expert (me!) every step of the way.
→ Real results. 225+ of clients served since 2018 — with real growth, not just pretty designs.
→ Everything works together. Branding. Website. Marketing. They’re stronger together — and I help you build all three.
Studio Notes on the Blog
The 4 Sections Every Boutique Shopify Homepage Needs
You picked a Shopify theme. You hit publish. You waited. And when the sales didn't come, you panicked and ran ads on a website that wasn't actually ready for traffic....
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When you’re first starting your eCommerce business, you’re navigating a lotttt of different moving pieces. You’re choosing your POS system, shopping for inventory, setting up your website, figuring out packaging,...
The stuff I don't share on Instagram
Pulling back the curtain on business, retail, life, motherhood, and more... Like catching up with a friend over coffee.
Ready to build a brand that works as hard as you do?
Let's create an online presence that drives real results.
