For boutique brands and retailers ready for a strategic Klaviyo setup that builds customer relationships, drives repeat sales, and keeps your business running (even when you're not).
Your email list is the only marketing channel you actually own. Not rented from Instagram. Not borrowed from a trend. Yours. And for most boutique owners, it's also the most underused, most misunderstood, and most money-losing channel in the entire business.
It's not because email doesn't work. Email works so well it's almost unfair. The average email marketing ROI is $36 for every $1 spent, and for retail specifically, those numbers climb even higher. Email drives repeat customers, recovers abandoned carts, brings back shoppers who haven't visited in months, and creates the kind of customer relationships Instagram could never replicate.
So why isn't it working for you?
Because email marketing isn't about sending more emails. It's about building a strategic system of automations, segments, and campaigns that talks to the right customer at the right time with the right message. And that system takes more than just a Canva template and a send button.
You have thousands of subscribers, and no idea if any of them are actually buying. You set up Klaviyo months (or years) ago, but you're not sure if your automations are even firing, and you definitely haven't looked at your data.
Your welcome email goes to new subscribers, but after that? Radio silence until you remember to send a campaign. You've been meaning to set up abandoned cart, post-purchase, and win-back flows for months, but you don't know where to start.
Your email list is divided into exactly one segment: everyone. You're not sending strategic emails built inside the editor with a mix of graphics, dynamic content, product blocks, and on-brand design.
You have no idea what an A/B test is, let alone how to run one to improve your open rates and click rates over time. Your Klaviyo account feels like a mess, and opening it up gives you anxiety instead of excitement.
When your Klaviyo is built with real strategy (and every flow, segment, and campaign has a purpose behind it), everything starts to work together. You stop guessing whether email is working. You stop wondering if you should even bother. You start seeing revenue from automations you set up once and do the heavy lifting in your lifecycle marketing.
Your email strategy starts to feel easier with repeatable strategies and design that you actually implement.
Every Klaviyo client starts with the Foundations project, where we build the foundation of your email marketing.
From there, some clients take everything in-house and manage it themselves (our favorite outcome). Others choose to add Monthly Email Support, so we handle the ongoing campaigns and strategy for you.
Both are valid. Both work. It just depends on what fits your business.
The complete strategic email foundation your brand has been missing.
What's Included:
Timeline: 2 - 3 Weeks
Investment: $1,950
Ongoing email strategy, design, and execution for brands who want their email handled.
What's Included:
6 Month Retainer
Investment Starts at: $550/month
We start by getting to know your business inside and out. Your products, your customers, your current email setup (if you have one), your goals, and your pain points. This is the research phase that shapes every strategic decision we make going forward.
We map out your email marketing strategy. Which flows do you actually need? How should your segments be structured? What's your subscriber journey from first opt-in to repeat customer? This is where we plan before we build, so every automation has a clear purpose.
Your Klaviyo comes to life! We set up your platform, integrate it with Shopify, build every automation, create your segments, design your templates inside the Klaviyo editor in tandem with Canva graphics for you to reuse over and over, and install your brand throughout. Every email, flow, and detail is built strategically.
Your email foundation goes live! We walk you through your complete setup, show you exactly how to manage and update everything, and hand off all the resources you'll need to run it yourself (or continue with Monthly Support if that's the fit).
Klaviyo is the email marketing platform built specifically for eCommerce brands. It's powerful, it integrates seamlessly with Shopify (and other platforms), and it gives you access to the exact tools retail and product-based businesses need to scale email as a real revenue channel.
It's the platform we use, the platform we teach, and the platform we trust to handle every one of our client projects.
Not everyone on your list should see the same email. We build segments that reflect how your customers actually behave, so every subscriber gets messages that feel personal.
Every automation has a clear goal, strategic timing, and copy that matches where the subscriber is in their journey.
We test subject lines, send times, content variations, and CTAs to find what works for your specific audience. Then we refine over time.
Your brand lives inside Klaviyo so every campaign you send (now and forever) pulls from the same strategic design foundation. Your flows, templates, segments, and data live in an organized, manageable account that makes sense when you open it.
Most email marketers want to keep you on a retainer forever. We don't.
Here's our honest take: you absolutely need email automations running in the background. That's non-negotiable for any product-based business. We believe letting the expert handle this piece of the puzzle is key. But once those are solid, the most powerful move is learning to run your campaigns yourself. Because you know your customers better than any agency ever will.
So here's what we do: we build your Foundations. We train you on every single piece of it. We hand over the keys with a tutorial library, clear documentation, and ongoing support when you need it. And then we cheer you on as you run it yourself.
Of course, if you'd rather keep doing what you love (merchandising, buying, serving customers) while we handle the ongoing campaigns, our Monthly Email Support package is here for that too. Both paths are valid. Both paths work. It just depends on what fits your business and your goals.
Klaviyo Kickstart is a complete workshop style course that walks you through everything we do in our 1:1 Foundations project, from platform setup to segmentation to flow building to email design inside the Klaviyo editor.
Built specifically for boutique owners and product-based brands who want to do it themselves (and do it right).
"All I can say is 'wow'! Cassidy did a rebrand and completely new website for my boutique, and she truly exceeded my expectations. She understood my vision from day one and the whole process was seamless. She was so organized and everything was finished in a timely manner. I cannot recommend her enough!”
— SARAH GIBSON, LIZZY LOU BOUTIQUE
"She has worked wonders on my website, initiatives and oftentimes decisions that I’m left to make. She ‘gets it’ and speaks the language of a business owner with the correct tools in her back pocket to help with almost everything I’ve come up against since we’ve been working together. I cannot say enough good about her and the work she produces!”
— ASHLEY FATHERGILL, UPSIDE GOODS CO.
"Her ability to showcase and fully represent a brand is so extraordinary, and my finished website truly proves that. Cassidy is a special spirit. She listens, asks intentional and very calculated questions, and then goes to work taking all things into consideration. Her input throughout my entire website project was invaluable and made me feel not only understood, but excited about the entire overhaul. I am so thankful for her time and talent, and highly recommend her!!”
— KATIE THACKER, KT PHOTOGRAPHY
“You made everything SO easy to understand and the process was seamless from start to finish, walking me through all of my questions and answering them thoroughly. I feel confident knowing that you are here to help or point me in the right direction in the future!”
— ANDREA HANNA, SOCIETY
No matter what questions I had, you explained things SO well + helped me to think of things within my business I would’ve never thought about to improve my customer experience! SO thankful for your work!”
— KRISTINA PATE, STILL WATERS BOUTIQUE
I was struggling with a difficult website platform and ran into continuous issues with it. Simply Lynn's Creative helped me switch platforms, implement helpful apps and add-on's, and assisted me in making decisions that support the longevity of the business and seamless work flow for the future. I 10/10 recommend Simply Lynn's Creative!”
— NICOLE GORMAN, ABOVE ABLE
I was really nervous about designing my website because I had no idea how to do it or where to start. Then I got introduced to Cassidy and I was so impressed with how she took my idea and all my dreams about what I wanted my website to look like and turned them into a reality! She went above and beyond was always there to help and answer any questions no matter what they were! She exceeded my expectations and I cant wait to continue to work with her in the future!”
— DANIELLE AVILES, KINDRED ROSE BOUTIQUE
SL Creative was amazing to work with as I made the decision to pursue my private practice lactation business. Cassidy walked me through every step of the way and also provided feedback and suggestions through the entire process. She is efficient and helped keep me accountable to the tasks I needed to complete to help her complete my project. 100% recommend!!”
— STEPHANIE KAUFMAN, SHINE LACTATION & POSTPARTUM SUPPORT
I was excited to open my new business and wasn’t sure how to get a website going. Thanks to Cassidy I was given clear directions on what was needed from me to get her started. She brought my vision to life with a professional website. A ton better than I thought of. Highly recommend and will use in the future!”
— JULIE ECKERT, BOARDS BY JERSEY
I wanted a clean, organized, and beautiful website and I knew she'd be able to help me reach that goal. She was so helpful and responsive. The end result exceeded all my expectations. My website is beautiful, functional, and easy to use. I can't give Cassidy enough praise. She is wonderful and a pleasure to work with.” — Rachel McCardell, Blake Harper Candle Co.
— RACHEL MCCARDELL, BLAKE HARPER CANDLE CO.
We don't set up your Klaviyo and disappear. Every email client has ongoing access to us for questions, strategy check-ins, and hands-on support whenever you need it. When you're ready to take things further (or just need backup), we're here.
• Monthly Email Support (2, 4, or 8 campaigns per month)
• Additional flow builds (VIP, browse abandonment, replenishment, etc.)
• Seasonal email campaign builds (holiday, launch, sale events)
• List segmentation refreshes and strategy updates
• Creative partnership retainer (ongoing design + email support)
• Canva Email, Web, or Social Templates
Either works! If you're starting fresh, we'll create your account, connect it to your Shopify store, and build everything from the ground up. If you're already on Klaviyo, we'll audit what you have, clean it up, and build out everything that's missing. Your call.
We build on Klaviyo exclusively for our 1:1 services. Klaviyo is the most powerful email platform for eCommerce and product-based businesses, and it's the platform we recommend for every boutique client. If you're using another platform and want to switch, we can help you migrate as part of your project.
Klaviyo pricing is based on the size of your subscriber list. They have a free plan for up to 250 subscribers, and paid plans scale with your list size. Most of our clients fall into the $20-$150/month range depending on where they're starting. The good news: a strategic email setup pays for itself many times over in generated revenue.
Some automations start generating revenue the day they go live (welcome series and abandoned cart are usually the quickest wins). Others, like post-purchase and win-back flows, take a few weeks to fully cycle through your audience. You'll typically start seeing consistent results within the first 60-90 days post-launch.
A small, engaged list is better than a big, dead list every single time. Our strategy works for lists of all sizes, from a few hundred subscribers to tens of thousands. The key isn't the size of your list. It's how strategically it's being used.
Yes! Your Foundations project includes strategic email copywriting for every automation flow. If you add Monthly Email Support after, we write the copy for your ongoing campaigns too.
That's our favorite outcome. Every Foundations project includes a full training session, tutorial library access, and all the documentation you need to run your own email marketing going forward. We'll also be here for questions whenever you need us.
Yes, and this is a big differentiator for us. Most boutique email marketers build emails as 1 Canva graphic and paste them into Klaviyo, which looks nice but doesn't convert as well and misses out on dynamic content, product blocks, and responsive design. We build your emails directly inside the Klaviyo editor using a healthy mix of graphics created in Canva, modular sections, dynamic product blocks, and smart content that works across every inbox and device.
Yes! A/B testing is built into our Monthly Email Support campaigns. For Foundations clients, we teach you how to set up and run your own A/B tests during your training session. It's one of the most underused features in Klaviyo, and it can dramatically improve your email performance over time.
Absolutely, and this is where things get fun! With the right setup, you can collect email addresses in-store through your POS, sync them directly to Klaviyo, and start sending relevant campaigns to your in-person customers too. Your online and in-store email strategy should feel like one connected experience. We can help you make that happen.
A strategic Klaviyo setup that drives repeat sales, builds customer loyalty, and keeps your business running (even when you're not) is one discovery call away.
