Frequently Asked Questions
Do these templates and resources only work with Klaviyo?
We primarily design and strategize for Klaviyo, so the layouts and structure are built with ecommerce best practices in mind. That said, these templates are designed in Canva and can be used with any email service provider that allows you to upload or build emails using images and text blocks.
Do I need to have Canva Pro?
We strongly recommend Canva Pro for this service. While we can work with a free account, Canva Pro gives you access to features like Brand Kit, custom fonts, and unlimited folders that make this system much more powerful. If you don't have Pro, we can still set everything up, but functionality will be limited.
What if I don't have a complete brand style guide?
At minimum, you must provide: (1) a primary logo, (2) color palette with HEX codes, and (3) typography guidelines (font names/styles). If you don't have these basics clearly defined, this service isn't the right fit yet. We recommend working with a brand designer first to establish your foundation, then returning for this implementation service.
Are these templates beginner-friendly?
Yes. Everything is designed to be drag-and-drop and easy to customize, even if you’ve never designed an email before. If you can update text and images in Canva, you can use these templates.
Can I choose which templates you create?
The 30 templates are divided into set categories (10 email, 10 website, 5 social, 5 gift guide), but you'll complete a questionnaire where you can share specific needs within those categories. For example, under "email templates" you might request more promotional layouts vs. welcome series layouts based on your business needs.
What if I don't like the designs you create?
Our templates are created based on your existing brand guidelines and retail marketing best practices. This is a "deliver based on your brand" model, not a collaborative design process with revision rounds. We're implementing YOUR brand into strategic templates—not creating new brand aesthetics. If your brand guidelines are clear, the templates will match your brand perfectly.
Do I need design or tech skills to use these?
A Canva account is all! Everything is designed to be plug-and-play, with easy-to-customize Canva templates and step-by-step guidance. If you can drag-and-drop and know your way around Canva, you can use these resources.
How long does it take?
2 weeks from the time you complete onboarding (providing access + branding files) to delivery of your complete system. Timeline may vary slightly if there's a project queue, but we'll communicate timing clearly after purchase.
Will you train my team on how to use this?
Yes! You'll receive video training that covers everything—you can share these videos with your entire team. The training is designed to be clear enough that anyone can follow along, even if they're new to Canva.
What happens after the 2 weeks?
You get complete ownership of your Canva system! You can use it, customize it, and create with it as much as you want. You'll also have 7 days of email support after delivery for any questions. After that, you can purchase additional template sets anytime or reach out about monthly design support retainers.
Can I purchase more templates later?
Absolutely! Many clients come back seasonally, quarterly, or yearly for refreshed templates or additional custom template requests. Just reach out when you're ready.
I'm not very tech-savvy. Will I still be able to use this?
Yes! The entire system is designed to be intuitive and easy to use. The video training walks you through everything step-by-step. If you can navigate basic Canva features, you'll be able to use this system. Plus, you have 7 days of support to ask any questions.
What branding files do you need from me?
We need:
- Required: Primary logo (SVG or PNG), color palette with HEX codes, typography guidelines (font names)
- Recommended: Secondary logo, submark/icon, brand patterns/textures, icons/illustrations, brand style guide if you have one
- Nice to have: Brand photography examples, mood board, competitor inspiration
The more complete your branding files, the better we can create templates that perfectly match your brand.
What if I don't have SVG logo files?
SVG files are ideal because they allow for easy color changes without having to upload a file in 6 different color ways for each logo file and maintain quality at any size. If you only have PNG files, we can work with those—just know that your brand kit and color customizations won't be as seamless as we train clients on with SVGs. We recommend reaching out to your original brand designer for SVG files if possible.
What if I don't have SVG logo files?
SVG files are ideal because they allow for easy color changes without having to upload a file in 6 different color ways for each logo file and maintain quality at any size. If you only have PNG files, we can work with those—just know that your brand kit and color customizations won't be as seamless as we train clients on with SVGs. We recommend reaching out to your original brand designer for SVG files if possible.
What if I need help with email marketing strategy too?
This service focuses on the design and organization piece. If you need help with email marketing strategy, automation setup, or ongoing campaign management, check out our other services or reach out to discuss custom packages.
Do you offer ongoing design support?
Yes! If you want us to continue creating templates, updating seasonal content, or managing your design needs on a monthly basis, we offer retainer options. Contact us for details.
What if I realize I need more support than a template?
That’s exactly why we also offer 1:1 services like branding, Shopify website design, and email marketing. If you love these resources but need more hands-on help, you can always reach out to work together on a custom project.
Will these work for my type of retail business or brand?
Yes! Whether you run a boutique, gift shop, candle business, or lifestyle brand, these tools are built to help product-based businesses stand out and grow online.
I have a question that isn't answered here...
Not a problem! Feel free to contact us using the form above and leave the details of your question there, or email us directly: cassidy@simplylynnscreative.com
Question about this resource? Reach out!
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