Branding & Design Services for Retailers and Boutique Brands
Everything I create is rooted in strategy, and when combined with my eye for style, you’ll finally be able to…
+ Build a strong, memorable brand foundation
+ Launch a website you feel confident in
+ Attract ideal customers and an aligned audience
+ Make more sales online through your site
+ Infuse the life of your amazing in store experience online
+ Grow your email list and generate revenue outside of social
Strategically Grow Your Retail Brand Online And Off
of course, some of our clients come to us and need something more custom and we can always work to create a package that will work best for your business!
01 — Brand Strategy & Design
For brands who crave a consistent, clear voice and visual identity for their business, so they can become recognizable household names.
With a custom brand strategy and brand design, you’ll be able to finally attract those ideal clients you’ve been hoping will find you — the ones who keep coming back because they can’t get enough of your products.
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Brand Strategy:
Project Goals
Brand "Why"
Core Values
Mission & Vision
Target Audience Breakdown & Personas
Competitive Analysis/Community Appreciation
Positioning Messaging
Strength & Differentiation
Brand tone and Voice Scale
Personality Identification
Brand Design:
Creative Direction
Moodboard
Primary Logo
Secondary Logo
Brand Mark/Icon
Brand Texture/Pattern
Color Palette
Font Hierarchy
Brand Style Guide
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3-6 weeks, TBD on package selection
Investment ranges from $1,800-$2,700
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packaging design, social media templates, business card design, email signature design, clothing tag design, store signage, marketing strategy, print or digital collateral
02 — Shopify Website Design
For brands who don’t have a website that actually turns visitors into customers (yet!), and are looking for a way to improve both their sales and their overall online presence.
Shopify is the best website builder for retailers like you, because it was created specifically for brands who sell products online — it’s the most robust platform out there, and it’s perfect for all business sizes (aka it’ll effortlessly support your growth!).
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Shopify Website with Up to 7 Pages Built
Backend Optimization
Domain Connection
Social Media Feed Integration
Email Marketing Integration
E-Commerce Collection Optimization
App Install + Optimization
Meta Channel Install for IG Shopping
Branded Customer Notifications
Customized Packing Slip
On-Site Basic SEO
Launch Graphics
30 Day Post Launch Support
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3-6 weeks, TBD on package selection
Investment ranges from $2,750-$5,000+
We also offer a “website in a week” package that is a condensed version of our full website-design process. This is perfect if you need a website like yesterday or need professional help on a budget that makes more sense for your business.
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email marketing set-up + optimization, email templates, brand strategy, brand design, packaging design, marketing strategy, additional website pages, social media templates, full-service seo
03 — Klaviyo Email Marketing
For brands who want to increase their sales, customer retention, and website traffic — on autopilot.
Through custom Klaviyo email design, I’ll help you strategize, create, develop, and implement flows inside the Klaviyo platform to help you achieve your email marketing goals.
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Most commonly added on to our Shopify website packages!
Email Platform Set-Up
Website Integration
Brand Kit Installation
Branded Consent Pages
3 Sequences/Flows of Your Choice Built
Up to 3 Subscriber Segments Set-Up
1-3 Email Templates Built
Custom email strategy
Typically starts at a $1,750 investment
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Must complete The Foundations first!
2, 4, or 8 Campaigns Per Month
Shopify/Klaviyo Support Each Month
Monthly Connection Check-In on Platform/Website
Monthly Report + Suggestions
Strategy Meetings
Starts at a $450/monthly investment
“We just had our BEST month since opening our brick + mortar boutique in 2015!”
All I can say is “WOW!” Cassidy did a rebrand and completely new website for my boutique, and she truly exceeded my expectations. She understood my vision from day one and the whole process was seamless. She was so organized and everything was finished in a timely manner. Plus, we just had our BEST month since opening our brick + mortar boutique over 7 years ago, thanks to our refreshed + aligned brand and new website that has seen significant growth! I cannot recommend her enough!
— Sarah Gibson , Lizzy Lou Boutique
The powerhouse duo of Shopify paired with Klaviyo is unmatched when it comes to getting real results for retail + ecomm brands, which is why I only work on those platforms.
AN INSIDE LOOK
At our in-depth process
01.
Discover
You’ll review all the ways we can work together, then inquire to book a free discovery call to chat about your options.
02.
Onboard
Once you’ve signed on to work together, you’ll fill out an in-depth questionnaire, and get familiar with your ClickUp client portal.
03.
Design
Whether it’s branding, website design, or email marketing, this is where the magic happens, and where the real fun part begins!
04.
Refine
You’ll review the strategy and design, and we’ll make any necessary revisions and refinements.
05.
Launch
Woohoo! You’re officially ready to launch your new brand, site, or emails. This is the part where we celebrate!
06.
Support
The best part of working with Simply Lynn’s Creative is the support for LIFE. (Yep, you read that right!)
Simply Lynn’s clients simply deserve the best.
And that’s why, with every project my team and I work on, we provide in-depth tutorials for how to implement your deliverables, easy-to-understand tips for managing your new design or strategy on your own, AND ongoing support for as long as you need it.
I know firsthand how challenging it can be to manage a store, an online shop, or product line (or even all three!) — which is why I do everything in my power to make your marketing feel as effortless as possible.
Wondering Why Simply Lynn’s Creative?
+ Killer project process, super clear communication, expert guidance with no sugar coating.
+ Leave a project feeling confident and aligned in the brand + web + email marketing efforts because of the roots/foundation we lay for them in a project.
+ I have so much clarity in their brand and a bucket full of knowledge about Shopify + Klaviyo that will empower them to continue the momentum + growth.
+ A brand + website that gets them more sales, growth in brand awareness, not relying on social media for 100% of their marketing efforts + revenue
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“All I can say is “WOW!” Cassidy did a rebrand and completely new website for my boutique, and she truly exceeded my expectations. She understood my vision from day one and the whole process was seamless. She was so organized and everything was finished in a timely manner. I cannot recommend her enough!”
— Sarah Gibson, Lizzy Lou Boutique
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“I knew I wanted to work with Cassidy months before my project ever began. Her ability to showcase and fully represent a brand is so extraordinary, and my finished website truly proves that. Cassidy is a special spirit. She listens, asks intentional and very calculated questions, and then goes to work taking all things into consideration. Her input throughout my entire website project was invaluable and made me feel not only understood, but excited about the entire overhaul. I am so thankful for her time and talent, and highly recommend her!!”
— Katie Thacker, KT Photography
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“Cassidy has blown me away by her abilities to help my business grow. She has worked wonders on my website, initiatives and oftentimes decisions that I’m left to make. She “gets it” and speaks the language of a business owner with the correct tools in her back pocket to help with almost everything I’ve come up against since we’ve been working together. I cannot say enough good about her and the work she produces!”
— Ashley Fathergill, Upside Goods Co.
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“You made everything SO easy to understand and the process was seamless from start to finish, walking me through all of my questions and answering them thoroughly. I feel confident knowing that you are here to help or point me in the right direction in the future!”
— Andrea Hanna, Society
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“Before we even talked for the 1st time, I knew you could bring everything I’d be envisioning to life! No matter what questions I had, you explained things SO well + helped me to think of things within my business I would’ve never thought about to improve my customer experience! SO thankful for your work!”
— Kristina Pate, Still Waters Boutique
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“You are a god sent and I can't thank you enough for all your help in this. I can't image a better person for the job. You are truly so amazing at what you do!!”
— Annie Truesdell, Galyons Foster Support
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“SL Creative was amazing to work with as I made the decision to pursue my private practice lactation business. Cassidy walked me through every step of the way and also provided feedback and suggestions through the entire process. She is efficient and helped keep me accountable to the tasks I needed to complete to help her complete my project. 100% recommend!!”
— Stephanie Kaufman, Shine Lactation
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“I was really nervous about designing my website because I had no idea how to do it or where to start. Then I got introduced to Cassidy and I was so impressed with how she took my idea and all my dreams about what I wanted my website to look like and turned them into a reality! She went above and beyond was always there to help and answer any questions no matter what they were! She exceeded my expectations and I cant wait to continue to work with her in the future!”
— Danielle Aviles, Kindred Rose Boutique
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“I was excited to open my new business and wasn’t sure how to get a website going. Thanks to Cassidy I was given clear directions on what was needed from me to get her started. She brought my vision to life with a professional website. A ton better than I thought of. Highly recommend and will use in the future!”
— Julie Eckert, Boards by Jersey
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“I loved Cassidy's style and aesthetic! I wanted a clean, organized, and beautiful website and I knew she'd be able to help me reach that goal. She was so helpful and responsive. The end result exceeded all my expectations. My website is beautiful, functional, and easy to use. I can't give Cassidy enough praise. She is wonderful and a pleasure to work with.”
— Rachel McCardell, Blake Harper Candle Co.
Since 2018, I’ve built hundreds of brands and websites for clients in the following industries, and I’ve loved every second of it!
CLOTHING BOUTIQUES
FINE JEWELRY
ACCESSORIES
GIFT SHOPS
CREATIVE MAKERS
KITCHEN WARES
CANDLE MAKERS
BATH AND BODY
HOME DECOR
CHILDREN’S BOUTIQUES
BABY STORES
BEAUTY PRODUCTS
VINTAGE SHOPS
STATIONERY STORES
PATTERN DESIGNERS
READY TO JOIN THE LIST?
Frequently asked questions:
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We are Shopify experts and know the ins and outs of the platform, but we also work on Squarespace if that platform is a better fit for your business. But don’t worry, we will guide you to the right platform! All websites are mobile-friendly and responsive.
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Not a problem! We offer a full array of solutions to help our clients and our most successful partnerships start at the foundation with a strong brand + online presence. We assist our clients in email marketing, print + packaging design, social media strategy, point of sale assistance, interior direction and more!
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Yes, payment plans are available! A 30%, non-refundable deposit is required to reserve your spot on our calendar. From there, payment plans of 2 or 3 payments for all of our packages, spaced out throughout the project.
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Our all-inclusive branding, website design, and SEO packages take approximately 6-8 weeks depending on the complexity of the project. Timelines for branding or website design only range from a 2-4 week project depending on the scope of the project.
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Of course! We’ve been on Shopify since 2018 so we know the ins-and-outs and shortcuts to help you streamline your processes and reduce frustration! Plus, every one of our packages comes with 30-day post launch support, so we encourage our customers to reach out and ask questions if they need help!
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Not a problem! Feel free to contact us and leave the details of your question there, or email us directly: cassidy@simplylynnscreative.com
