HI, I’M CASSIDY!
I’m a brand, website, and email designer for retailers — and I happen to also be a retailer myself.
(I’M BASICALLY A BOGO DEAL.)
THERE *HAS* TO BE ANOTHER WAY.
I remember thinking that to myself during my (miserable) college summer internship, internally crying over not wanting to become yet another corporate sell-out.
It made sense. I come from a long line of entrepreneurs, so of course I didn’t want to sell my soul to a soul-sucking 9-to-5.
My family’s store, The Cook’s Nook, was my first job; from counting back change, to building the entire online marketing foundation, and everything in between. In a lot of ways, it was all I’d ever known — and, sitting there almost-crying at world’s most boring internship, I realized it was also all I’d ever wanted.
…almost.
I didn’t want to only work at The Cook’s Nook for the rest of my life — but I definitely couldn’t imagine a life where I wasn’t involved in retail.
Enter: marketing for my fellow retailers.
Back in 2018, I designed my first website, and dove head first into my own version of the world of entrepreneurship I knew so well thanks to the way I grew up, and I haven’t looked back since.
The hard work, unique lifestyle, unwavering dedication, and invaluable trust that defines small business is what keeps me feeling like this is exactly where I belong:
Here, in this nook of the Internet, helping retailers like you grow your brand online and off, so you can continue to serve your customers, sell out your products, and live a life you absolutely love as a small business owner.
where strategy meets style
I specialize in bridging the gap between stunning design and strategic marketing.
Because, no, you don’t have to choose — and, in fact, you shouldn’t. Visually appealing design paired with marketing made to work is the perfect way to grow your store online and in person; “making it pretty” actually MATTERS.
As an experienced retailer, I understand everything that goes into succeeding in this industry, and as a designer, I understand the importance of style playing a huge part in making sales.
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“All I can say is “WOW!” Cassidy did a rebrand and completely new website for my boutique, and she truly exceeded my expectations. She understood my vision from day one and the whole process was seamless. She was so organized and everything was finished in a timely manner. I cannot recommend her enough!”
— Sarah Gibson, Lizzy Lou Boutique
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“I knew I wanted to work with Cassidy months before my project ever began. Her ability to showcase and fully represent a brand is so extraordinary, and my finished website truly proves that. Cassidy is a special spirit. She listens, asks intentional and very calculated questions, and then goes to work taking all things into consideration. Her input throughout my entire website project was invaluable and made me feel not only understood, but excited about the entire overhaul. I am so thankful for her time and talent, and highly recommend her!!”
— Katie Thacker, KT Photography
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“Cassidy has blown me away by her abilities to help my business grow. She has worked wonders on my website, initiatives and oftentimes decisions that I’m left to make. She “gets it” and speaks the language of a business owner with the correct tools in her back pocket to help with almost everything I’ve come up against since we’ve been working together. I cannot say enough good about her and the work she produces!”
— Ashley Fathergill, Upside Goods Co.
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“You made everything SO easy to understand and the process was seamless from start to finish, walking me through all of my questions and answering them thoroughly. I feel confident knowing that you are here to help or point me in the right direction in the future!”
— Andrea Hanna, Society
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“Before we even talked for the 1st time, I knew you could bring everything I’d be envisioning to life! No matter what questions I had, you explained things SO well + helped me to think of things within my business I would’ve never thought about to improve my customer experience! SO thankful for your work!”
— Kristina Pate, Still Waters Boutique
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“You are a god sent and I can't thank you enough for all your help in this. I can't image a better person for the job. You are truly so amazing at what you do!!”
— Annie Truesdell, Galyons Foster Support
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“SL Creative was amazing to work with as I made the decision to pursue my private practice lactation business. Cassidy walked me through every step of the way and also provided feedback and suggestions through the entire process. She is efficient and helped keep me accountable to the tasks I needed to complete to help her complete my project. 100% recommend!!”
— Stephanie Kaufman, Shine Lactation
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“I was really nervous about designing my website because I had no idea how to do it or where to start. Then I got introduced to Cassidy and I was so impressed with how she took my idea and all my dreams about what I wanted my website to look like and turned them into a reality! She went above and beyond was always there to help and answer any questions no matter what they were! She exceeded my expectations and I cant wait to continue to work with her in the future!”
— Danielle Aviles, Kindred Rose Boutique
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“I was excited to open my new business and wasn’t sure how to get a website going. Thanks to Cassidy I was given clear directions on what was needed from me to get her started. She brought my vision to life with a professional website. A ton better than I thought of. Highly recommend and will use in the future!”
— Julie Eckert, Boards by Jersey
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“I loved Cassidy's style and aesthetic! I wanted a clean, organized, and beautiful website and I knew she'd be able to help me reach that goal. She was so helpful and responsive. The end result exceeded all my expectations. My website is beautiful, functional, and easy to use. I can't give Cassidy enough praise. She is wonderful and a pleasure to work with.”
— Rachel McCardell, Blake Harper Candle Co.
THE BENEFITS OF HAVING
Real Retail Experience
+ Wealth of retail knowledge from all aspects… marketing, buying, customer service, employees, processes… all of it I’ve lived through in my family’s retail business over the years.
+ I truly understand just how much hard work retail is.. and trust me, I know it’s not as fun as your customers think it is!
+ I know how to help you achieve a goal with a holistic + well-rounded approach that is going to work uniquely for YOU and your team… I “get it”!
THE STORY BEHIND
Simply Lynn’s Creative
Naming my brand Simply Lynn’s Creative was, to put it simply, to honor my family. Lynn is both my mom’s name and my grandpa’s middle name, and the two of them have both been such impactful influences on my life.
From my mom, I learned hard work, resiliency, and how to be a tough cookie.
From my grandpa, I learned about what it takes to wear all the hats as a small business owner, what it means to help humbly, how to be a kind human, and how to stand up for myself.
Together, they’ve have helped me become the person + entrepreneur that I am today — and, through my work online and off, that person is someone I know they’re proud of.
THE SIMPLY LYNN’S CREATIVE VALUES
Always Prioritize Connection
Anti-Sugar-Coating
Less Is More
Quality Over Quantity
Online And Offline Work Together
Life outside of the creative retail marketing world
Whenever a new client signs on to work with me, I send a personalized, in-depth questionnaire in an effort to get to know them and provide them with the best possible end product — but, on every questionnaire, 3 questions remain the same, and, in an effort to help you get to know me, I wanted to answer them for you!
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When I’m not designing brands, Shopify websites, or Klayvio emails, you can find me working on the latest live-in remodel my husband & I are building together. I LOVE to make the spaces I live in reflective of my style, personality, and beliefs.
And, lucky for me, my husband is a construction superintendent, so he has the technical skillset to make all of my visions come to life in our home.
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I love to cook + am a foodie at heart... whether that's cooking in my own kitchen or discovering new restaurants. So, this question is almost impossible to answer — but I’m gonna have to go with anything italian!
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My favorite place to shop is SMALL! One of my favorite parts of working with so many amazing retailers, is that I often find my new favorite place to shop following the launch of a project. Free People, Agolde, Perfect White Tee, Anthro style!
As a busy retailer, I understand how important it is to partner with a brand and website designer who just gets it.
You don’t want to have to explain how retail really works behind the scenes, or why a strong customer experience is necessary for your industry, or that Q4 is not the best time to implement anything too new because of you’re busy making all of your $$ during that season!
You’ve got enough on your plate — between inventory to process and team members to manage and how you’re going to fit a rebrand into your already-packed retail schedule — without having to worry about whether or not your designer understands your needs, let alone whether they’ll do things right, in a way that works for you and your business. And you know all too well how tricky it can be to grow in the retail industry.
To put it simply: it makes sense to work with a designer who already knows everything about the retail industry, growing a product-based business online, how to effortlessly market to your ideal customers and how to position your products as must-haves.
(And, in case you haven’t caught on yet — I’m that designer, and I would love nothing more than to help a passionate retailer like you grow your brand online!)