Strategic Branding And Design Services

for growing retail brands

Your DIY Brand can only get you so far.

But, let’s be real: you’re outgrowing your “good enough” brand. 

You’re ready to attract those dream customers who want everything you sell, can’t wait to click “add to cart” the second you launch a new product, tell all their friends about your business, and consider your business their favorite store. 

…but you don’t have a brand strategy or visual identity that supports those goals yet. 

LET’S FIX THAT.

Bows + Arrows Boutique brand strategy and design
Brick + Ivy Brand Strategy & Design Assets
Little Mustard Seed brand strategy and design assets
Nature based brand strategy and design

You’re in it for the long haul — so let’s create a brand strategy and brand design that make you feel confident enough to act like it.

BROWSE THE BRAND DESIGN AND STRATEGY SERVICES

With a custom brand strategy and brand design created specifically for you, you'll finally be able to attract the ideal clients who never shut up about how much they love your brand (and never stop shopping at your store).

BEST FOR YOU IF:

You don’t yet have a consistent, aligned visual identity for your business and you want a more cohesive design to attract your ideal customers.

01 — Brand Design

  • Creative Direction & Moodboard

    Primary Logo

    Secondary Logo

    Submark Logo

    Patterns, Textures, or Illustrations

    Typography Guide

    Color Palette

    Brand Style Guide

  • 2-3 week project timeline

    Investment starts at $2,700

  • brand strategy, print collateral, digital collateral, social media templates, packaging design

Just getting started in business and looking for a way to grow your brand’s awareness online and in person? You’re gonna need a strong, impactful visual identity so your audience can recognize you, resonate with you, and eventually buy from you.

BEST FOR YOU IF:

You’re not 100% confident in your brand’s messaging, you’re not reaching your ideal customer, and don’t have a clear outline of your stance as a brand — but you’re ready to fix that!

02 — Brand Strategy

  • Project Goals

    Brand "Why"

    Core Values

    Mission & Vision

    Target Audience Breakdown & Personas

    Competitive Analysis/Community Appreciation

    Positioning Messaging

    Strength & Differentiation

    Brand tone and Voice Scale

    Personality Identification

  • 2-3 week project timeline

    Investment starts at $1,800

  • brand design, print collateral, digital collateral, social media templates, packaging design

With a custom brand strategy and brand design created specifically for you, you'll finally be able to attract the ideal clients who never shut up about how much they love your brand (and never stop shopping at your store).

Cassidy, female founder of Simply Lynn Creative sitting on a stool in a black turtleneck and jeans
Brand strategy and design assets - three flowers in gold blue and pink

where strategy meets style

Hi, I’m Cassidy — Creative Director & Strategist For Retailers

And I absolutely love helping businesses like yours build brands that their customers obsess over shopping at.


With the combination of brand strategy and brand design that fits your aesthetic and aligns with the type of audience you’re trying to attract, you’ll become your customers’ favorite store in no time.

MEET THE CREATIVE DIRECTOR:

Arie Layne Boutique brand strategy and design
upside goods co brand strategy and design photography
Haus of Clementine brand strategy and design
Society brand strategy and design assets

  • “All I can say is “WOW!” Cassidy did a rebrand and completely new website for my boutique, and she truly exceeded my expectations. She understood my vision from day one and the whole process was seamless. She was so organized and everything was finished in a timely manner. I cannot recommend her enough!”

    — Sarah Gibson, Lizzy Lou Boutique

  • “I knew I wanted to work with Cassidy months before my project ever began. Her ability to showcase and fully represent a brand is so extraordinary, and my finished website truly proves that. Cassidy is a special spirit. She listens, asks intentional and very calculated questions, and then goes to work taking all things into consideration. Her input throughout my entire website project was invaluable and made me feel not only understood, but excited about the entire overhaul. I am so thankful for her time and talent, and highly recommend her!!”

    — Katie Thacker, KT Photography

  • “Cassidy has blown me away by her abilities to help my business grow. She has worked wonders on my website, initiatives and oftentimes decisions that I’m left to make. She “gets it” and speaks the language of a business owner with the correct tools in her back pocket to help with almost everything I’ve come up against since we’ve been working together. I cannot say enough good about her and the work she produces!”

    — Ashley Fathergill, Upside Goods Co.

  • “You made everything SO easy to understand and the process was seamless from start to finish, walking me through all of my questions and answering them thoroughly. I feel confident knowing that you are here to help or point me in the right direction in the future!”

    — Andrea Hanna, Society

  • “Before we even talked for the 1st time, I knew you could bring everything I’d be envisioning to life! No matter what questions I had, you explained things SO well + helped me to think of things within my business I would’ve never thought about to improve my customer experience! SO thankful for your work!”

    — Kristina Pate, Still Waters Boutique

  • “You are a god sent and I can't thank you enough for all your help in this. I can't image a better person for the job. You are truly so amazing at what you do!!”

    — Annie Truesdell, Galyons Foster Support

  • “SL Creative was amazing to work with as I made the decision to pursue my private practice lactation business. Cassidy walked me through every step of the way and also provided feedback and suggestions through the entire process. She is efficient and helped keep me accountable to the tasks I needed to complete to help her complete my project. 100% recommend!!”

    — Stephanie Kaufman, Shine Lactation

  • “I was really nervous about designing my website because I had no idea how to do it or where to start. Then I got introduced to Cassidy and I was so impressed with how she took my idea and all my dreams about what I wanted my website to look like and turned them into a reality! She went above and beyond was always there to help and answer any questions no matter what they were! She exceeded my expectations and I cant wait to continue to work with her in the future!”

    — Danielle Aviles, Kindred Rose Boutique

  • “I was excited to open my new business and wasn’t sure how to get a website going. Thanks to Cassidy I was given clear directions on what was needed from me to get her started. She brought my vision to life with a professional website. A ton better than I thought of. Highly recommend and will use in the future!”

    — Julie Eckert, Boards by Jersey

  • “I loved Cassidy's style and aesthetic! I wanted a clean, organized, and beautiful website and I knew she'd be able to help me reach that goal. She was so helpful and responsive. The end result exceeded all my expectations. My website is beautiful, functional, and easy to use. I can't give Cassidy enough praise. She is wonderful and a pleasure to work with.”

    — Rachel McCardell, Blake Harper Candle Co.

Little Mustard Seed branding assets & photography
Branding assets. Envelope that reads 'Clothes you love to live in'

Frequently asked questions:

  • We are Shopify experts and know the ins and outs of the platform, but we also work on Squarespace if that platform is a better fit for your business. But don’t worry, we will guide you to the right platform! All websites are mobile-friendly and responsive.

  • Not a problem! We offer a full array of solutions to help our clients and our most successful partnerships start at the foundation with a strong brand + online presence. We assist our clients in email marketing, print + packaging design, social media strategy, point of sale assistance, interior direction and more!

  • Yes, payment plans are available! A 30%, non-refundable deposit is required to reserve your spot on our calendar. From there, payment plans of 2 or 3 payments for all of our packages, spaced out throughout the project.

  • Our all-inclusive branding, website design, and SEO packages take approximately 6-8 weeks depending on the complexity of the project. Timelines for branding or website design only range from a 2-4 week project depending on the scope of the project.

  • Of course! We’ve been on Shopify since 2018 so we know the ins-and-outs and shortcuts to help you streamline your processes and reduce frustration! Plus, every one of our packages comes with 30-day post launch support, so we encourage our customers to reach out and ask questions if they need help!

  • Not a problem! Feel free to contact us and leave the details of your question there, or email us directly: cassidy@simplylynnscreative.com

Cassidy, female founder of Simply Lynn's Creative web design and brand strategy plotting out a mood board